Sidewalk Smash

Sidewalk Smash is a street-burger brand built around energy, movement, and immediacy. It celebrates smash burgers as fast, loud, and unapologetically fun—made for sidewalks, skate spots, music venues, and late-night crowds. The brand lives where food, street culture, and sound collide.

  • Sidewalk Smash reimagines the classic smash burger through a modern street-food lens. It’s not about sit-down dining—it’s about grabbing something hot, greasy, and perfect while life keeps moving.

    The brand pulls inspiration from:

    • Urban street food culture

    • Skateboarding, music, and youth energy

    • Pop graphics, stickers, and hand-drawn visuals

    Everything about Sidewalk Smash feels fresh off the grill and off the curb.

    • Typography: Bold, rounded, exaggerated letterforms with motion and impact

    • Color Palette: Bright, high-contrast colors (yellows, reds) on dark or neutral backgrounds

    • Illustration Style: Cartoon-inspired, expressive, energetic

  • The Sidewalk Smash logo emphasizes:

    • Movement and impact (“smash” as an action)

    • Fun over refinement

    • High recognizability at small and large scales